About Us Effortlessly Elevated

Direct Diamonds & Gold

Established in 1992, Direct Diamonds & Gold has been recognized for approachable yet luxurious jewellery pieces with a unique twist. With strong family values at our core, we have served our community by creating expertly crafted, completely customizable jewellery combined with excellent customer service throughout two generations of our family enterprise. Each piece is designed with the modern person in mind, uniting bold originality with timeless elegance. 


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Celebrating 30 years in business, George, Leeza, and Carolina have successfully built their family enterprise with quality diamonds, unique bespoke designs, superior craftsmanship and excellent customer service.


Click our “Custom Inquiries” tab to book a personalized appointment with our team to design or select your your dream piece of jewellery. Every step of the way is created with you in mind.

Our Mission

Our mission is to provide our clients with jewellery pieces that are distinctive, beautifully detailed, and made to the highest standards. We make make jewellery aspirational yet accessible. We believe jewellery is made to be worn and adorned, to make the wearer feel effortlessly elevated.